First, stop hoping for good light
Creating morning light like this at anytime of the day (or night!) has been a game changer for me. I no longer hope for a bright, sunny day to shoot. I don’t dread the short hours of daylight in the winter anymore.
If you’re a business owner or content creator who struggles with this, I totally get you and encourage you to give artificial lighting a try, specifically constant lights (also called video lights).
The advantage of constant lights is that you’ll see what the photo looks like as you’re setting up the shot and you’ll have a better idea of what the shot will look like before you take it. This is different from using a flash or strobe where you don’t see what the light will look like until you take the photo.