hd+co is a Canadian company based in Toronto, founded by interior designer and stylist Emily Staunton. The collection of handwoven rugs are designed to withstand daily use like high-traffic areas, pets, and spills. The rugs are from recycled plastic water bottles and are UV resistant, which makes them more durable than regular cotton or wool, ensuring they maintain their quality and beauty.
Lifestyle
Commercial: BIC ECOlutions
Brand
BIC ECOlutions
Brief
Create a set of lifestyle product photos with a bright, positive feel to reflect the brandβs eco-conscious products.
Audience
Eco-concious stationery users, specifically millenials, look for sustainably-made products for everyday to help them take small steps to better the planet.
Results
A set of bright, lifestyle photos incorporating BICβs ECOlution line of pens, pencils, and permanent markers to show the products in a natural and positive way. Combining natural light and artificial light to mimic natural light, the products are the focus on the images, while supported by related stationery.
Another Day the Label: Fall/Winter 2023
Another Day the Label just released their womenβs fall/winter collection, which includes their classic lounge set, long lounge set, and a sleep dress in taupe, black, and rose.
Theyβve also added K-beauty products like the Romand: Glasting Melting Balm, COSRX: Acne Pimple Master Patch, and Round Lab: Birch Juice Moisturizing Sun Stick (SPF50+).
Interior and home decor: The Kwendy Home Christmas 2023
Itβs that time of year again: Christmas at The Kwendy Home 2023. Every Christmas, Wendy transforms her house into a welcoming, festive home. Itβs a feast for the eyes and a delightful immersive experience.
Sheβs shared where she found just about everything so take a look at her blog if youβre hunting for ideas and decorations.
Business branding portraits: pros and cons
Business branding portraits are more useful than just putting a face to a name. There are many benefits to investing in a session:
Shows your brand identity: They help businesses connect with their customers and shows your personal brand. It creates a recognizable and memorable visual to potential clients.
Creates connection and builds trust: It is easier to build trust when people can see who theyβre considering working with. Professional photos present your brand as a credible business.
Marketing assets: A set of photos with a consistent style can be used in different ways. You can use them for your website, social media, external biography photos (e.g. speaking engagements), or print material.
There are some factors to consider and prepare yourself for:
Expense: Professional photos are an investment so do research on different photographers before scheduling a session. There may be other costs, such as a hair stylist, makeup artist, and location rental.
Vulnerability: You may feel uncomfortable in front of the camera and you might have to step out of your comfort zone, but when you find the right photographer, they should be able to help you feel at ease.
Longevity: Your personal style and business, along with trends, may evolve over time so you should keep your portraits up to date to best represent your brand.
Photographed for: Dr. Misa Kawasaki