BIC ECOlutions pens, pencils, and permanent markers lay on notebooks alongside stationery like clips and scissors.

Commercial: BIC ECOlutions

February 06, 2024 in Commercial, Lifestyle

Brand

BIC ECOlutions

Brief

Create a set of lifestyle product photos with a bright, positive feel to reflect the brand’s eco-conscious products.

Audience

Eco-concious stationery users, specifically millenials, look for sustainably-made products for everyday to help them take small steps to better the planet.

Results

A set of bright, lifestyle photos incorporating BIC’s ECOlution line of pens, pencils, and permanent markers to show the products in a natural and positive way. Combining natural light and artificial light to mimic natural light, the products are the focus on the images, while supported by related stationery.

Four BIC ECOlutions permanent markers in the colours blue, red, black, and green lay on a linen tablecloth beside a notebook, rose gold paper clips, and a cup of coffee.stationery like clips and scissors.

Four BIC ECOlutions mechanical pencils in the colours blue, red, yellow, and green lay on a notebook beside a up of coffee.

A person holding a BIC ECOlutions permanent marker, about to write in a lined notebook. A green plant, coffee cup, and coffee table book sit in the distance,

A flatlay of BIC ECOlutions pens, mechanical pencils, and permanent markers across a table with other stationery like notesbooks, scissors, pencil case, and a phone.

Four BIC ECOlutions permanent markers in the colours blue, red, black, and green lay on a notebook, halfway out of a pencil case. Dried lavender and cup of coffee sit beside the notebook.

A close up photo of a BIC Clic Stic pen on two notebooks. A cup of tea and glasses sit in the distance, out of focus.

Two BIC pens sit on top of two notebooks beside a cup of tea. The golden sunset light coming in on an angle from the top-right.

A BIC Marking Pocket permanent marker sit in the middle of a lined notebook, beside dried lavender bunch and a cup of tea.

One BIC pen sits lays on top of a notebook on a soft furry blanket.

Product: Silver Antelope's 2022 Foodies Calendar

February 07, 2022 in Commercial, Business

Problem

Many small businesses struggle with taking photos for variations of products. They may not have the time or capacity to photograph every colourway or option for each product.

Solution

Create a set of photo templates for the product so that clients can add in variations on their own.

Client

Silver Antelope is Toronto-based shop for ethical and sustainable gifts. The brand is the extension of Gotamago, whose products I’ve had the pleasure of photographing.

For this calendar, I photographed the cover first, which has a sleeve. Then, I took photos of the same setup but with a blank page of the calendar, which will allow the team to edit the rest of the calendar’s pages in.

This saves a lot of time because we don’t have to set up each page over and over. It also keeps the photos consistent because the position of the product will be the same across every image.

Swipe to see how Silver Antelope used this template:

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Blank template allows the brand to add in different pages of the product.

Side view of Silver Antelope’s 2022 Foodies Calendar — Silver Antelope’s 2022 Foodies Calendar

Small Business: Gotamago

November 12, 2018 in Business

There is no shortage of creatives in Toronto and whenever I work with an amazing artist, I’m left inspired. Lichia of Gotamago is an incredible illustrator and watercolour artist. She sketches, paints and illustrates the world so beautifully.

Ive had the immense honour of photographing her work for her website and a publication called Print / Maker (Volume P), the latest volume in the UPPERCASE Encyclopedia of Inspiration.

Stop by her online shop (I recommend her Dim Sum Calendar) and be sure to check out her booth at the One of a Kind Show from November 22 to December 2!

Gotamago - Beautiful Gift Cards for All Occasions

Business Branding: Gotamago

July 16, 2018 in Lifestyle, Business

I had the pleasure of photographing Toronto-based illustrator Lichia's work and studio, Gotamago. The first time I saw Lichia's dim sum-themed calendar, I loved it and picked one up for myself and ever since then, I've followed her work.

We first collaborated together on a shoot when she was a model for a baby shower photoshoot, which was featured on the cover of Mingle Magazine, a publication of creative ideas for special occasions.

If you're in the East York neighbourhood, be sure to stop by the Gotamago shop and studio and say hi to the team.

Business Branding: Ohmyinspired

July 05, 2018 in Lifestyle, Business

Karen is the owner and artist behind @ohmyinspired, a collection of paper goods. It’s fascinating to watch and document someone create from a blank canvas.
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Who would’ve known that many years after we first met in elementary school that we would have the opportunity to work together and support each other’s businesses. I'm so proud to see how far she's come and can't wait to see where she'll take it.