small business
Another Day the Label just released their women’s fall/winter collection, which includes their classic lounge set, long lounge set, and a sleep dress in taupe, black, and rose.
They’ve also added K-beauty products like the Romand: Glasting Melting Balm, COSRX: Acne Pimple Master Patch, and Round Lab: Birch Juice Moisturizing Sun Stick (SPF50+).
Rosie of Changing Lenses is a speaker, educator and podcaster for justice, equity, decolonization and inclusion, also known as JEDI. She launched her business and needed photos for marketing assets such as her website, social media, and profile photos for speaking engagements.
We discussed her outfits, the location, props, and the shot list. All of this planning is important to creating a smooth photoshoot.
The Sansa Interiors team needed business branding photos so we worked through my shoot planning process to make sure we get the most of our session.
This is a common question and I recommend starting a mood board. Gather inspiration for style, colour, location, outfits, etc. and put it into one place, whether it’s a Pinterest board, in Google Drive, or a Notion page.
Remember that this is for visual inspiration and the goal is NOT to replicate them. We want to create images that represent you and your unique brand and personality.
The location depends on the style you’re looking for. There are many studios you can book in the Greater Toronto Area now and some of them will often refresh the theme of their rooms based on the season.
For this branding session, we went to Mint Room Studios.
Here are some of the photos from our photoshoot:
Many small businesses struggle with taking photos for variations of products. They may not have the time or capacity to photograph every colourway or option for each product.
Create a set of photo templates for the product so that clients can add in variations on their own.
Silver Antelope is Toronto-based shop for ethical and sustainable gifts. The brand is the extension of Gotamago, whose products I’ve had the pleasure of photographing.
For this calendar, I photographed the cover first, which has a sleeve. Then, I took photos of the same setup but with a blank page of the calendar, which will allow the team to edit the rest of the calendar’s pages in.
This saves a lot of time because we don’t have to set up each page over and over. It also keeps the photos consistent because the position of the product will be the same across every image.
Swipe to see how Silver Antelope used this template:
Blank template
Blank template allows the brand to add in different pages of the product.
Lifestyle product photography for Zahra’s Place Make Room with Zahra
Zahra needed a set of professional lifestyle images of the labels and jars in her e-commerce shop. She wanted a clean and bright look so I worked with her to develop a creative brief that fits her brand. The focus is on her products with props supporting them.
Zahra was happy with the result as the photos are consistent and cohesive. Her products are prominently featured so customers can see what they’re ordering. With so many online shops out there, it’s important to have photos that stand out and usable across different social media platforms.
