Commercial: BIC ECOlutions

Brand

BIC ECOlutions

Brief

Create a set of lifestyle product photos with a bright, positive feel to reflect the brand’s eco-conscious products.

Audience

Eco-concious stationery users, specifically millenials, look for sustainably-made products for everyday to help them take small steps to better the planet.

Results

A set of bright, lifestyle photos incorporating BIC’s ECOlution line of pens, pencils, and permanent markers to show the products in a natural and positive way. Combining natural light and artificial light to mimic natural light, the products are the focus on the images, while supported by related stationery.

Product photography: Acid League

Brand

Acid League, a brand of premium apple cider vinegar sold at Whole Foods and other retailers in the United States and Canada.

Project

A set of product photos for Acid League’s new collection of apple cider vinegar products, Living Tonics.

1. Product photography: All three flavours needed to be photographed together and individually on a white backdrop.

2. Lifestyle photography: The collection of apple cider vinegar needed to be styled with props in a lifestyle setting.

Final images

The products launched and the images are published on Acid League’s website.