Product: Mim Concept (Lewis bed and Sophie dining chair)

Every piece from Mim Concept has a story behind it. Their latest products, the Lewis Teddy Bear Storage Bed was inspired by the founder’s new journey into motherhood. And as with all of their beds, there’s built-in storage and in this case, it’s seamless and hidden.

We photographed the bed from different angles to give you an idea of what it looks like, relative to the space. We also show the storage drawer closed and open so you can see how it works.

Mim Concept also released a new dining chair, Sophie. We show each product as a whole, then we move in and highlight its features.

Take a look at some of the photos below:

Commercial: Casa Chic

Casa Chic is a furniture and home decor shop in Mississauga, Ontario, specializing in decor styles such as rattan, Bohemian, Scandinavian, and coastal.

Commercial: Mim Concept

Mim Concept is a modern furniture company founded and based in Toronto. Their pieces are manufactured in one factory in Binh Southern Vietnam.

Each piece has its own story. Founder and designer Anh Ly shares the inspiration and origin behind the new headboard, named Salvatore.

Anh and I have worked together on multiple photoshoots and every time, I learn something new about the process of furniture design. I’m always impressed with her work ethic and grit. If you’re looking for mid-century modern-inspired furniture, check out Mim Concept.

Mattia: Leather White Oak Storage bed

Laya: Quartz Side Table

Laya: Marble Side Table

Boria: Quartz Coffee Table

Andy: Set of two walnut side chairs

Mim Concept: Fall 2021 Collection

Project

Commercial product photography for Toronto-based furniture brand, Mim Concept.

Concept

The focus of the shoot was Mim Concept’s 2021 new Swan stool and Pinu accent chair.

Result

A set of lifestyle product photos for Mim Concept’s e-commerce website and social media marketing.